June 28, 2004 – La Agencia de รญ Orcs & Asociados, one of the owners of the best independent Hispanic marketing agencies in the United States, has received an award of silver and two bronze Telly Awards 25 competition. The Silver Telly, the highest award of the class, was awarded for "A Day in the Life", a little 'Honda Civic-oriented Hispanic market. A Bronze Telly was awarded for first place Honda Accord œSubstitution € โโ € and the first place, the Bureau for Children "Bear".

โ € OETH Telly Awards for the Civic and Accord are particularly gratifying to be that they are the result of a 16-years partnership with Honda, which has since become the largest seller of cars for the Hispanic market in the United States " said Juan Jose Quintana, SVP, Executive Creative Director for La Agencia รญ Orcs & Asociados. " We are honored to be recognized for our work with the Office. childhood Agencia de Orco รญ has always been to educate the Hispanic community and our production ad service demonstrates our continued commitment.

โ € L ': 30 TV ad days โ € œâ € โ life has been produced in Spanish and English for the Civic sedan. The message is a young audience, who are moving forward in life and want to continue playing. For them, this new phase of life continues to get better. This is reported, showing a progression of modes of transport through the stages of the life of a consumer. The spot opens with a child on a scooter and cycles, with a skateboard, BMX bikes, scooters, and finally ends with the Civic sedan.

The entire sequence was captured in one shot and original music by DJ Planktonman, formerly of Nortec Collective. L ': 30 spots up the Accord sedan right œSubstitution โ €, โ € was produced in English and Spanish. The announcement underscores the reliability, quality and reliability of the 'agreement, but, more importantly, the passion that the driver feels when you drive. It opens with thumbnails of the situation in which the devices are used instead of the car and ending the exploitation of images of the 2004 Accord Sedan and copy that reads, โ € œIf you think that the reliability and quality can not inspire passion, not have driven the 2004 Honda Accord.

The 60 โ € โ € โ € œBear site was part of a vast region of La Agencia Orc รญ developed the campaign to help raise the $ 2.2 million for older Office programs for child abuse. The highlighted a teddy bear, which is the only source of love for the abused children and adults begging for help with reference to the tragedy he witnessed. Teddy Bear campaign has been used in over 75 years and was the ideal spokesman for the 100 years old organization. The campaign lasted three months and has received massive support from various media, all donated airtime and space.

Credits: Allen Perez, executive producer, Juan Jose Quintana, SVP, creative director and Claudio Martinez Valle, Alan Berkes, Fidel Arizmendi, creative. About the Telly Awards Founded in 1978, the Telly Award is the premier Award to honor outstanding commercials of local, regional, ee cable television programming, and more beautiful video and film productions. Telly Awards annually showcase the best work of advertising agencies the most respected production companies, television broadcasters, cable operators and corporate video services in the world.

The Telly Award is widely known and highly respected national and international competition and receives over 10,000 entries per year. About La Agencia รญ Orcs & Asociados was founded 17 years ago, La Agencia de รญ Orcs & Asociados is today one of the largest independently owned Hispanic marketing agencies in the country. La Agencia is headquartered in Los Angeles with additional offices in Chicago and New York. The agency generated $ 104 million in Billings Hispanic marketing campaigns in the United States in 2003 for major national brands such as Allstate, Honda, Bally Total Fitness, CASA (court a quo, the appointed special advocate association), Combe (Just for Men), The Opin รณ No, McNeil Nutritionals (Lactaid), and Verizon.

In addition, the agency is working to provide support to pro bono and accounts of the Community marketing, such as the Children's Bureau of Southern California, the Latino Scholarship Achievement Corporation (CTAS) and the Mexican American Legal Defense and Educational Fund (MALDEF) .

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