Nhaca Announces Strategic Marketing Agreement (Houston, Texas, June 23, 2004), The National Hispanic Consumer Advocacy (Nhaca) today announced an agreement with Reynolds and Reynolds Company Reynolds to work with Nhaca to identify and recruit Hispanic candidates for employment in sales, services, product development and other positions within the company. Nhaca is a 501 (c) 3 non-profit organization whose mission is to provide unbiased information on purchase of cars at the Hispanic community in the country.

Founded by David Medina, a veteran of 20 years in the automotive, Nhaca provides information to consumers through www.nhaca.org. Reynolds and Reynolds is the leading provider of integrated solutions for the retail sale of motor vehicles. "We are excited about the resources and relationships of this agreement brings to Nhaca, said Medina. Reynolds and Reynolds is a society of billions of dollars, with a presence in auto dealerships across the United States and Canada. Their reputation the automotive market complements our presence in the Hispanic market.

Julie Morey, Director of the national recruitment, Reynolds and Reynolds, said: "We believe Nhaca gives us a channel for the Hispanic market that will help increase the representation of Hispanic communities and Reynolds. We have a strong commitment to diversity and to ensure that our employees reflect the richness and scope of the global market in which we operate. As our market continues to grow, the fact that our need to understand and to provide our customers change. "Under the agreement, Judy Hirsch, a member of Reynolds and Reynolds Corporate Diversity Team, will join the board Nhaca.

Reciprocal website links and communications software community is another aspect of the cooperative effort. About Reynolds Reynolds and Reynolds and Reynolds (www.reyrey.com) is the leading provider of integrated solutions that help automotive retailers manage change and improve their profitability. In the service sector, automotive distribution since 1927, Reynolds enables OEMs and retailers to work together to build the value of the lives of their customers. The apartment winning products, services and training solutions include a full range of retail and systems management company, developing solutions for managing Web relationships with customers, learning and consulting services, documents, data management and integration, networking and support and leasing services.

Reynolds serves over 20,000 customers. They represent nearly 90 percent of the automotive retailers and virtually all OEMs operating in North America. The Reynolds International Division serves automotive retailers and OEMs through incadea GmbH and its network of partners, as well as a consulting practice around the world. Nhaca About The National Hispanic Consumer Advocacy promotes national and international development economic impact of the Hispanic community and serves as liaison between dealers and car manufacturers for Hispanics.

The organization certifies auto dealers under Nhaca guidelines, provides for the purchase of cars and unbiased financial information for Hispanics and the future skills training and dealer members. Nhaca promised for the production of 1,000,000 transactions and create 40,000 jobs in the auto industry over the next 18 months, the granting of 50 scholarships for Hispanics interested in pursuing a career in the automotive sector and the construction of five nurseries in Hispanic neighborhoods in the south-west.

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